UK&I Commercial Marketing Go-to-Market (GTM) Manager
Reading, UK (Unknown)
Posted 6 weeks ago
Job Summary
Own the development and execution of UK&I B2B GTM strategy and activation, coordinate cross-functional plans, track progress and impact, and drive AI-enabled process improvements.
- Oversee GTM planning, governance and reporting
- Lead cross-functional activation and performance optimization
Job Description
Responsibilities
- Partner with the Commercial Marketing Senior Manager to translate UK&I business priorities into clear GTM strategies, annual plans and measurable activation roadmaps.
- Own the Commercial Marketing operating rhythm, including planning cycles, governance meetings, business reviews, leadership updates and executive-ready reporting.
- Coordinate GTM plans across Enterprise, Public Sector, ABM, Mid-Market and SMB, ensuring segment plans are aligned to commercial priorities, audience needs and route-to-market focus.
- Track delivery of marketing plans, milestones, actions and investment decisions, ensuring activity remains aligned to business objectives and measurable outcomes.
- Provide central oversight of One HP New Product Introduction (NPI) launches, ensuring consistent visibility, planning, stakeholder alignment and execution readiness across segment marketing teams, including launch timelines, messaging, sales enablement and integrated activation plans.
- Monitor marketing performance across funnel health, campaign effectiveness, pipeline contribution, customer engagement, budget utilisation and ROI, providing actionable recommendations to improve impact.
- Build executive-ready reports that clearly communicate priorities, progress, risks, recommendations and commercial impact.
- Work cross-functionally with Marketing Leads, Sales, Category, Performance Marketing, Finance Operations, Global/EMEA Marketing, Agencies and CoEs to drive joined-up execution.
- Leads the development of integrated One HP content journeys, aligning messaging, tactics by audience, segment, route-to-market and sales stage.
- Integrate priority events, partner activations and always-on digital/social tactics into connected customer journeys, including pre, during and post-activation follow-up.
Requirements
- Degree in Marketing, Business, Communications or a related discipline, or equivalent experience.
- Typically 10+ years’ experience in B2B marketing, GTM strategy, programme management, commercial marketing or marketing operations.
- Experience working with sales, partners, agencies, finance and cross-functional marketing teams is preferred.
Preferred
- Experience in the technology sector, complex B2B environments or multi-segment commercial marketing is advantageous.
HP
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
