Responsibilities

• Own and deliver the UK direct marketing strategy.
• Create campaigns that increase brand awareness, generate high-quality leads and support sustainable business growth.
• Work closely with sales, digital marketing and wider business functions to develop audience-led marketing plans targeting end users, their families and supporters, occupational therapists, architects and mobility retailers.
• Plan and deliver integrated campaigns across both digital and offline channels, ensuring activity is measurable, effective and aligned to business objectives.
• Strengthen audience understanding, manage product launches and support brand development initiatives.
• Use performance data and customer insight to continually optimise campaign effectiveness and return on investment.

Requirements

• Proven experience delivering successful multi-channel lead generation campaigns
• Strong understanding of digital marketing channels including paid media, SEO, email marketing and website optimisation
• Experience managing both paid and organic social media activity
• Commercial awareness with the confidence to make data-driven decisions, a proactive approach to identifying trends, opportunities and emerging marketing best practices, and experience working with agencies and/or in-house teams will also serve you well.

Benefits

• Hybrid working based from our Leeds office (Guiseley)
• 33 days’ holiday (including bank holidays)
• Company contributory pension and 3x life assurance
• Flexible benefits platform, including healthcare, gym membership and high‑street discounts
• Employee Assistance Programme for you and your family
• Fully funded training and continuous development
• Career progression opportunities across Handicare and the wider Savaria Group
• Generous product discounts