UEFA EURO 2028 Senior Manager, Brand Management
London, UK (Unknown)
Posted 1 day ago
Job Summary
Own end-to-end brand activation and cross-functional delivery, driving multi-channel activation plans, performance tracking, and post-campaign learning.
- Lead cross-functional activation and learning cycles
- Drive data-informed decision making across channels
Job Description
Responsibilities
- Assess local consumer opportunities using research, insight, and market performance data. Develop and execute activation plans across paid, owned, and earned channels. Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs. Ensure that all brand touchpoints are consistent with brand identity, positioning, and communication principles.
- Lead end to end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
- Partner with cross functional teams to ensure full alignment and integration of brand plans within the GB&I operating ecosystem.
- Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
- Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.
- Collaborate with IMX and Media teams to drive effective amplification and integrated communications.
- Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
- Use insights to identify opportunities, refine ongoing activity, and guide future planning.
- Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.
- Operate with autonomy, delivering complex workstreams, and making executional decisions within established frameworks.
Requirements
- Bachelor’s degree required.
- 6–8 years of experience in brand management or marketing activation (end to end project delivery).
- Strong understanding of consumer insights, brand development, and multi‑channel activation.
- Ability to interpret data, research, and insights to inform execution choices.
- Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
- Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
- Excellent communication, influencing, and stakeholder management skills.
- Experience working in fast paced, matrixed environments with multiple stakeholders.
- Self-starter with entrepreneurial mindset and strong problem-solving abilities.
- Experience working across cross functional and cross geographical teams preferred.
The Coca-Cola Company
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
