Responsibilities

• You will lead the Brand Activation team across GB and Ireland.
• In close collaboration with Marketing, Sales and Digital teams, you translate marketing and sales strategy into trade and shopper marketing plans
• In partnership with retail partners and internal teams, you plan promotional activity that improves the customer journey across online and in-store touchpoints
• With a focus on commercial performance, you evaluate return on investment across retailer marketing activity, displays, digital activation and promotional investment
• In collaboration with business-to-business Sales Directors and key account teams, you support annual promotional planning with major retail partners
• Through clear briefs and close teamwork, you guide the creation and localisation of digital content, print materials and campaign assets for customer touchpoints, events and retail activity
• Across all shopper and trade marketing activity, you protect Miele’s brand guidelines and premium positioning while supporting engaging customer communications

Requirements

• Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer-focused environment
• Strong commercial judgement, with the ability to connect customer insight, retailer needs and business performance
• Confident communication skills, with the ability to write clearly, present ideas and build effective relationships across teams and external partners
• Broad digital marketing knowledge, including campaign management, social media, performance marketing, ecommerce, customer relationship marketing or content development
• A customer-first mindset, with the ability to support premium brand experiences across multiple touchpoints
• A relevant marketing qualification or equivalent practical experience that supports strong strategic and executional marketing work

Benefits

• A salary of up to £55,000 plus a competitive benefits package
• A bonus scheme of up to 2 months’
• Extensive discounts on Miele products for yourself, family and friends
• A variety of extensive benefits including Private medical insurance, financial advice, recognition schemes, discounted gym membership, subsidised onsite café or lunch allowance and more.