- Own high potential sellers from onboarding through early activation (0 → ~£4.5K GMV), acting as the primary point of contact during the incubation phase - Support sellers on operational readiness, policies, and execution fundamentals to unblock early growth - Design and run scalable incubation initiatives, including webinars, education content, and mass activation programs - Segment early-stage sellers by profile and readiness, and apply targeted incubation treatments - Track seller progress, activation metrics, and handover readiness to Account Strategists - Partner with Account Strategists, Strategy, Acquisition, BPOs, and XFN teams to ensure smooth handovers and aligned seller journeys - Turn early-stage insights into repeatable playbooks, SOPs, and program improvements - The UK MAI team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. - The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. - As a key operator and architect of our early-stage incubation engine, you will act as an early-stage account owner, supporting sellers hands-on with operational readiness while driving scalable incubation through webinars, educational content, and horizontal programs.