Responsibilities

• Own platform product growth metrics, including new seller listings, new product launches, and active/selling products.
• Develop product growth and merchandising strategies by building scalable mechanisms across the product lifecycle, from opportunity products to hero products.
• Design incentive and traffic support strategies, including product listing incentives, cold-start support, and product growth acceleration mechanisms, to improve long-term growth efficiency and ROI.
• Build scalable product cold-start and traffic allocation mechanisms to improve product incubation efficiency.
• Work closely with Product, Data Science, and Search & Recommendation teams to drive business growth through data-driven strategies.

Requirements

• Bachelor's degree or higher with 3+ years of experience in lead generation, data analysis, or CRM products within the B2B industry.
• Strong analytical skills and proficiency in SQL, R, or Python.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proven project management skills and a track record of delivering high-ROI projects.
• Strong problem-solving abilities to identify growth opportunities, challenges, and areas for improvement, with the capability to think critically and propose innovative solutions.

Preferred

• Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
• Quick learner, proactive and resilient.
• Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.

Benefits

• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
• Our platform connects people from across the globe and so does our workplace.
• At TikTok, our mission is to inspire creativity and bring joy.