Responsibilities

• Plan, create, film, edit, and publish engaging TikTok content showcasing our fashion collections.
• Work alongside our Shop Lead to create content that generates sales through compelling storytelling and clear calls to action to our Shop.
• Stay ahead of TikTok trends, challenges, and emerging content formats.
• Showcase new arrivals, styling tips, outfit inspiration, behind-the-scenes content, customer favourites, and brand stories.
• Collaborate with the marketing team to support product launches, campaigns, and promotions.
• Monitor content performance and use insights to continuously improve engagement and conversions.
• Build and maintain a consistent content calendar, that is shared back to channel lead.
• Engage with the TikTok community by responding to comments and encouraging conversations.

Requirements

• Proven experience creating engaging TikTok content, ideally within the fashion, beauty, or lifestyle industry.
• Strong understanding of TikTok culture, trends, and best practices.
• A great understanding of the platform data and analytics.
• An interest in fashion with an eye for styling, aesthetics, and visual storytelling.
• Confident filming both on-camera and behind the camera.
• Excellent video editing skills using CapCut, Adobe Premiere Pro, or similar editing software.
• Ability to write attention-grabbing hooks, captions, and calls to action.
• Understanding of what drives engagement, customer interest, and online sales, with a keen interest on being up to date with channel features.
• Highly organised with the ability to work independently and meet deadlines.
• Creative mindset with a willingness to test out and try new ideas and content formats.

Preferred

• Experience working with fashion brands or online retailers.
• Knowledge of influencer marketing and creator collaborations.
• Ability to work with amplification channels, such as Paid to drive further awareness to what the customer likes on the channel.

Benefits

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Access to an on-site gym and free weekly Pilates, yoga and fitness classes
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan