Responsibilities

• build strategic plans for key projects, scoping, and planning for communications across the marketing mix (paid, owned and earned channels), focusing on public affairs projects, as we strive to influence governments and engage the general public to improve animal welfare
• shape key messages for campaigns, often distilling complex information into clear narratives, using evidence-based messaging frameworks
• brief content delivery teams and channel leads on activity, closely monitoring to ensure assets and output are on time and to spec
• embed evaluation frameworks from the very beginning of every campaign, ensuring success can be measured effectively

Requirements

• experience leading strategic marketing and communications projects
• experience in the public affairs space
• ability to engage mass audiences and political audiences
• excellent stakeholder management experience
• strong evaluation skills with experience of using clear evaluation methodologies
• commitment to Dogs Trust