Responsibilities

• Lead on UKRI brand strategy and governance across the organisation.
• Lead on development of UKRI narrative and messaging for implementation across the organisation .
• Support the development of UKRI campaigns, ensuring amplification of UKRI brand, narrative and messaging.
• Responsible for the overall image, growth and development of the UKRI brand, ensuring it remains relevant to and recognised by our audiences and maintaining consistency across all communications channels.
• Responsible for the development and management of UKRI narrative and additional tools for colleagues, including message house, rolling script and comment bank.
• Support the development and implementation of UKRI’s external affairs and communications strategy.
• Develop and implement brand strategies, positioning and messaging that align with the organisation’s vision and objectives.
• Manage internal and external partner relationships around brand, using evidence and best practice to negotiate, influence and defend decision making in support of building the UKRI brand and sub brands.
• Identify target audiences and tailor the brand strategy and messaging to reach the audience effectively.
• Support the creation and implementation of campaigns to ensure consistency in messaging and alignment with the brand voice, values and goals

Requirements

• Qualifications Degree or equivalent experience (S).
• Proven ability to write compelling narratives and coherent messaging across complex content and for multiple audiences (S&I).
• Strong experience and proven track record of brand development and management across a complex organisation (S&I).
• Strong experience of utilising multiple and integrated channels and an understanding of multichannel communication approaches in relation to brand (S&I).
• Excellent writing skills (S&I).
• Excellent project management skills (S&I).
• Demonstrated credibility with relevant communities, usually based on experience from government, industry, education or the third sector (I).
• Ability to work collaboratively across teams, councils and communities (S&I).
• Demonstrable emotional intelligence and tolerance of ambiguity and uncertainty (S&I).
• Resilience, multi-tasking and ability to work to deadlines (S&I).

Benefits

• An outstanding defined benefit pension scheme.
• 30 days' annual leave in addition to 10.5 public and privilege days (full time equivalent).
• Employee discounts and offers on retail and leisure activities.
• Employee assistance programme, providing confidential help and advice.
• Flexible working options.
• Plus, many more benefits and wellbeing initiatives that enable our employees to have a great work life balance!