Responsibilities

• Multi-Platform Content Delivery: Plan, film, produce, and edit a consistent pipeline of short-form social content (TikTok, Instagram), influencer collaborations, and longer-form web/app content (podcasts, supplier mini-documentaries) in line with strategic commercial priorities and our customer content plan.
• Cross-Functional Collaboration: Partner closely with the central Creative & Production and Social Media teams to ensure all output maintains strict brand consistency, alignment with the Customer Strategy, and project direction.
• Best-Practice Implementation: Establish and document technical best practices for in-store recording, including optimized lighting and sound techniques tailored specifically to retail environments.
• Community & Partner Integration: Cultivate organic reach by driving social media collaborations with local trending creators, regional businesses, schools, and internal Partners.
• Pilot & Scale Strategy: Successfully lead the initial pilot phase across a small group of stores, gathering feedback to create a scalable framework for rollout to the wider estate.

Requirements

• Proven Industry Experience: Extensive background of producing film, AV and/or social content
• Expertise in Audio/Visual Equipment: Comprehensive technical knowledge of film/AV equipment, digital cameras, mobile audio recording gear, and compact lighting setups suitable for public retail spaces.
• Social Media Understanding: Understand, learn and execute ideas that will work well for the relevant channels
• Brand Alignment: A clear understanding of the John Lewis brand identity, heritage, and values, with the ability to translate complex business initiatives into accessible consumer stories.

Preferred

• Understanding of local marketing in stores
• Ability to create both stills and AV and effective digital/still content
• Previous experience of stores and our customers