Responsibilities

• Develop and execute SEO strategies aligned with business and campaign objectives.
• Establish keyword, topic, search intent, and content strategies across priority audiences and offerings.
• Guide web content, landing pages, campaign experiences, and digital messaging.
• Provide recommendations on content structure, information architecture, metadata, internal linking, and on-page SEO.
• Identify technical SEO opportunities and establish scalable best practices.
• Monitor rankings, organic traffic, engagement, and conversions and optimize performance.
• Develop strategies to strengthen visibility across AI-powered search, generative search, and answer engines.
• Apply emerging AI Search Optimization / Generative Engine Optimization (GEO) practices to web and campaign content.
• Advise teams on content structure, topical authority, semantic relevance, and other factors that support AI discoverability and representation.
• Monitor brand and content visibility, citations, and referrals across emerging AI search platforms.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent experience
• Proven experience in SEO, SEM/PPC, digital marketing, or search marketing
• Hands-on experience with paid search platforms, particularly Google Ads
• Strong knowledge of SEO, including technical SEO, keyword research, search intent, content strategy, and on-page optimization
• Working knowledge of AI search, generative search, answer engines, and GEO/AI Search Optimization
• Experience using search insights to guide web content, campaign strategy, and advertising messaging
• Experience with Google Analytics 4 and Google Search Console
• Strong analytical, communication, collaboration, and project management skills
• Comfortable working in a dynamic, evolving environment and building scalable approaches to search and digital marketing

Preferred

• Google Ads certification
• Experience with SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools
• Experience with AI search platforms such as Google AI search experiences, Microsoft Copilot, ChatGPT, or Perplexity
• Experience launching or expanding SEO/SEM programs for a product, website, market, or business
• B2B, technical, scientific, healthcare, or technology experience