Responsibilities

• Own and evolve the Connected Services social media strategy and content pillars.
• Review the existing account, audience, historic content and paid activity to establish a clear performance baseline.
• Work with GTM & Creative Team to align with the existing Toyota content calendar and identify opportunities for Connected Services content.
• Develop and manage an editorial, balancing existing Toyota assets, adapted content and new social-first content.
• Brief and collaborate with designers, copywriters, video/motion specialists and product experts to create effective social content.
• Manage publishing, day-to-day channel activity and community engagement.
• Identify opportunities for organic growth and collaboration with Toyota channels.
• Define a practical KPI and measurement framework, moving beyond follower counts to understand reach, engagement, customer intent and, where possible, traffic into Toyota's digital ecosystem.
• Use Brandwatch and platform analytics to analyse content, audience and campaign performance and turn the data into actionable recommendations.
• Run regular performance reviews with GTM &cCreative Team and continuously optimise the content strategy.

Requirements

• You are a hands-on social strategist who is equally comfortable setting the strategy and running the channel.
• You should have strong experience in:
• Managing established brand social accounts, ideally for a large consumer brand.
• Instagram strategy, content planning and community management.
• Organic and paid social, and understanding how the two should work together.
• Social analytics, KPI definition and performance optimisation.
• Brandwatch or comparable enterprise social media/listening platforms.
• Turning performance data into clear business recommendations rather than vanity metrics.
• Working within complex organisations with Brand, Corporate Comms, Marketing, Product and Legal stakeholders.
• Briefing creative teams and recognising what makes effective social-first content.