Responsibilities

• Own social strategy across Sui Foundation's platforms, with a primary focus on X/Twitter.
• Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment.
• Set KPIs and benchmarks; own growth, engagement, and conversion outcomes.
• Identify emerging channel opportunities and make data-backed recommendations on platform investment.
• Lead social-native content strategy, translating brand narratives, product moments, and campaigns into content that performs.
• Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content.
• Develop an editorial point of view balancing always-on content with high-impact campaign moments.
• Brief and collaborate with design, motion, and creative partners to bring concepts to life.
• Use AI tools to speed up content creation, ideation, research, and publishing.
• Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity.

Requirements

• 8+ years of social media and content marketing experience, with direct ownership of strategy and execution.
• Deep fluency in social-native culture and audiences (bonus: Crypto Twitter/X, builder communities, developer ecosystems).
• Experience with Web3, crypto or emerging technology sectors.
• Demonstrated track record of growing social channels and driving measurable impact.
• Strong editorial instincts translating complex technical and narrative topics into platform-native content.
• Hands-on experience with video content streaming, production, and direction for social platforms.
• Proven ability to leverage AI tools for content creation and workflow optimization.
• Strong analytical skills, comfortable using data to guide strategy and report to leadership.
• Experience managing multiple accounts, balancing high-volume always-on content with campaign priorities.
• Excellent project management and stakeholder management skills; able to drive work forward independently across multiple workstreams.