Responsibilities

• Assist in developing and executing engaging social media strategies across platforms such as Instagram, Facebook, Twitter, LinkedIn, Youtube and TikTok.
• Create captivating content including posts, stories, videos, and graphics that align with brand voice and marketing goals.
• Monitor social media channels for comments, messages, and engagement opportunities; respond promptly to foster community interaction.
• Support the planning and execution of online campaigns to increase brand awareness and audience engagement.
• Collaborate with the marketing team to track performance metrics, analyze data, and generate reports on campaign effectiveness.
• Contribute to maintaining positive public relations by engaging with influencers, partners, and online communities.
• Stay updated on social media trends, platform updates, and best practices to continuously enhance our digital presence.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Public Relations, or a related field.
• Demonstrated interest or experience in managing social media accounts or creating digital content.
• Strong written communication skills with an eye for detail and creativity.
• Familiarity with social media management tools such as Hootsuite, Buffer or similar platforms is a plus.
• Knowledge of public relations principles and strategies is desirable but not mandatory.
• Ability to work independently as well as collaboratively within a team environment.

Preferred

• Knowledge of public relations principles and strategies is desirable but not mandatory.
• Familiarity with social media management tools such as Hootsuite, Buffer or similar platforms is a plus.