Responsibilities

• Own and manage the social media content calendar for brands within the Chester Race Company group
• Research trends and develop creative content ideas that engage target audiences and support campaign KPIs
• Plan, coordinate and deliver on-site and off-site content production, including briefing influencers, creators and participants
• Edit high-quality photography, videography for social media channels, ensuring all content reflects brand guidelines and values
• Lead the delivery of social media campaigns from concept through to execution, monitoring performance against agreed objectives
• Manage day-to-day social media activity across all platforms
• Build and maintain an engaged online community by responding to messages and comments in line with brand tone of voice
• Work closely with commercial and marketing colleagues to deliver sponsor and partner commitments through integrated social media activity
• Report on social media performance and statistics for partners and sponsors
• Support the wider marketing team in the planning and delivery of integrated campaigns across digital and offline channels, including paid social activity

Requirements

• Previous experience in creating content and using social media planning tools such as Sprout Social
• Proficient with editing and planning software’s
• Ability to report and interpret data to optimise content and campaigns
• Excellent written communication skills and attention to detail
• Organised and proactive mind-set, with an ability to forward plan

Preferred

• Experience in Racing, Sport or live events
• Degree in Marketing, Commercial or similar
• Knowledge of email, website or influencer marketing and paid social campaigns

Benefits

• Race Day tickets
• enhanced pension contributions
• flexible approach to working hours (agreed with line manager)
• time off in lieu for overtime