Social Media Manager

London, UK (Hybrid)

£38K/yr – £43K/yrMid Level4+ years expFull time

Posted 1 day ago

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Job Summary

You will own day-to-day social strategy, planning and execution for SMG client accounts, lead paid media and influencer activity, and translate brand objectives into platform-native content while tracking performance and ROI.

  • Own client accounts and lead strategy, planning and execution across channels
  • Collaborate with content teams and monitor live events to adapt content in real time
  • Drive performance insights and ROI through ongoing analysis and reporting

Job Description

Responsibilities

  • Own the day-to-day strategic planning, execution and management of social channels across a portfolio of SMG client accounts, including ideation, scheduling, publishing and community management.
  • Build and maintain effective social content calendars that align with race weekends, campaign moments and client commercial priorities, ensuring high-quality execution that aligns with each client’s vision and strategic goals.
  • Translate broader brand and partnership objectives into platform-native content ideas, formats and copy across all relevant channels.
  • Track and report on channel performance, using data and platform insights to continuously refine content strategy, formulate clear, actionable recommendations, understand social sentiment and prove ROI to clients.
  • Create and execute optimised paid media plans
  • Assist in the creation and execution of influencer campaigns
  • Maintain a rounded knowledge of platform updates, industry trends, algorithm developments and audience behaviour, bringing fresh ideas into internal and client-facing meetings
  • Lead assigned client accounts and act as a support network to other accounts
  • Work closely with the content production team to brief in assets, ensuring social requirements are considered from the earliest stages of shoots and edits.
  • Manage on event execution, providing real-time social coverage across race weekends and live events, adapting content plans as moments unfold.

Requirements

  • 2-4 years' demonstrable experience managing social media channels, within a sports, entertainment or brand agency environment. A clear grasp of cultural differences in content preference, platform usage and engagement patterns.
  • Deep, current knowledge of social media culture, audiences and platforms (Instagram, TikTok, X, YouTube, LinkedIn, Threads) and what drives engagement on each.
  • Confident using social scheduling, listening and analytics tools
  • Strong copywriting skills with the ability to adapt tone of voice across multiple clients and markets.
  • Comfortable working with data - able to pull insights from performance reporting and translate them into actionable recommendations.
  • Experience briefing and collaborating with content/creative teams to shape assets for social.
  • Prior experience managing multiple accounts simultaneously across different brand profiles
  • Excellent communication skills, both written and verbal, with strong attention to detail.
  • A self-starter mentality, comfortable taking ownership and contributing ideas beyond the immediate brief.
  • Fluent in English.

Preferred

  • Prior experience with Formula 1 or motorsport clients is highly desirable
  • Ability to work at pace across multiple accounts simultaneously, prioritising effectively under pressure.
  • Experience covering live events or race weekends is a strong plus.
  • Experience with paid media and influencer campaigns

Benefits

  • Flexibility in working hours.
  • Opportunity to grow (quickly) in a small but fast-growing company.
  • Visibility/experience working with all facets of the business (PR, Social, Marketing, Sponsorship).
  • Direct exposure to some of the biggest events, talent and brand partnerships in Formula 1 and international motorsport.
  • Positive and personable company culture.
  • 25 days holiday allowance + bank holidays and office closure between Christmas and New Year.
  • Pension contribution.
  • Private healthcare plan & gym membership.
Sports Marketing Group (SMG) logo

Sports Marketing Group (SMG)

SMG is a young, fresh and forward-thinking global sports marketing agency, offering bespoke communications services to leading sports teams, brands, talent and events. Founded by established figures in sports marketing, SMG prides itself on delivering excellence based on extensive industry experience, while committing to a flexible approach in order to tailor solutions based on the specific requirements of each client.The SMG team boasts the perfect blend of local knowledge and international reach.As a group we focus on honesty, creativity and efficiency in order to ensure our partners receive both immediate and long-term solutions that are effective in the modern-day sports marketing world.In order to deliver on these promises, we adhere to a strict approach: Our partners always come first.

Founded in 2017
London, England, GBR
27 employees (14 in marketing)

Traffic Signals

Monthly Visitors
858
Traffic Source Mix
Search
54.4%
Direct
29.3%
Referral
5.9%
Social
9%
Paid
1.3%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
12 (44% of company)
Marketing Roles Posted (Last 30 Days)
2