Responsibilities

• Strategy & Planning: Develop and own comprehensive social media strategies and content calendars that align with client goals, build brand affinity, and drive measurable engagement across platforms.
• Creative Execution & Briefing: Write compelling copy, edit images, and produce/edit short-form video content (using Adobe Premiere, Photoshop, Canva, etc.) tailored to each brand’s unique tone of voice. Write clear creative briefs for internal teams, external freelancers, athletes, and brand ambassadors.
• Client & Stakeholder Management: Act as the day-to-day social lead for your assigned clients, building strong relationships, presenting campaign recommendations, and communicating strategy with confidence.
• Research & Insight Integration: Synthesise data from white papers, platform trends, competitor activity, and Google Analytics to inform tactical recommendations and refine content in real-time.
• Community Management: Actively monitor client channels, assess engagement, and manage community interactions - protecting brand reputation with quick, thoughtful, and authentic responses.
• Reporting & Evaluation: Define key performance metrics, produce periodic reporting dashboards, and distill data into clear, actionable insights for clients.
• Agency Thought Leadership: Contribute to SHIFT’s own agency marketing through blog posts, LinkedIn articles, and industry commentary.

Requirements

• 3–5 years of professional social media marketing experience.
• Strong, verifiable track record managing brand accounts on Facebook, Instagram, and TikTok.
• Knowledge of or active interest in cycling and outdoor culture.
• Ability to work from our Bath, UK office 4 days per week.
• Flexibility for occasional evening or weekend social coverage during major cycling events (agreed in advance).

Preferred

• Innovation & Tools (Bonus): Curious about new technology, including AI-powered social tools for streamlining workflows or visual editing.