Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and schedule engaging content across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities, including monitoring comments, messages, and interactions to foster community engagement.
• Collaborate with marketing and public relations teams to coordinate campaigns that enhance brand visibility and reputation.
• Analyze performance metrics to optimize content strategies and report on campaign effectiveness regularly.
• Stay current on social media trends, platform updates, and best practices to keep our presence fresh and innovative.
• Oversee crisis communication on social channels by responding promptly and professionally to sensitive issues.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Excellent understanding of public relations principles and how they integrate with social media efforts.
• Strong written communication skills with the ability to craft clear, engaging messages tailored to diverse audiences.
• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Ability to analyze data insights from platforms like Google Analytics or native analytics tools for continuous improvement.
• Experience working collaboratively across teams to align messaging and campaign execution.