Responsibilities

• Develop and execute the social media strategy across Loveday and The 1150 Club.
• Manage day-to-day posting, scheduling and channel management across Instagram, Facebook and LinkedIn.
• Lead organic and paid social campaigns, ensuring they support both brand and commercial objectives.
• Develop content calendars and campaign plans across both brands and individual Residences.
• Act as brand guardian for visual identity and tone of voice.
• Own the planning, execution and optimisation of paid social campaigns, primarily across Meta.
• Manage paid social budgets and optimise campaigns against leads, CPL, conversion and ROI.
• Develop and refine audience, prospecting and retargeting strategies.
• Test creative, messaging and audiences to continually improve performance.
• Use CRM and lead data to understand lead quality and the customer journey.