Responsibilities

• Responsible for day-to-day line management of team creating content for and running social accounts.
• Acting as editorial lead for our accounts, making complex editorial decisions and referring to Head of Social or Editorial Policy as required.
• Leading on social strategy that puts the audience first.
• Developing relationships across the business to drive forward new initiatives and influence strategic thinking at all levels.
• Advising on best practice and the latest advances to inform creative and publishing teams.

Requirements

• Experience leading major brand accounts and managing the teams behind them - developing and delivering social media strategies, influencing the creation of content and managing communities.
• In-depth understanding of BBC Scotland, its output and purpose alongside a deep and passionate knowledge of Scottish culture.
• Extensive editorial guidelines experience and understanding of reputation management for large brand accounts, including dealing with complex editorial issues.
• Strong interpersonal skills with the ability to build relationships across teams. Able to manage self and others within a complex matrix structure with shared responsibilities.
• Ability to transform audience needs/behaviours, business requirements and platform analytics into strategic thinking.