Responsibilities

• Develop and own boohooMAN's social media strategy across Instagram, TikTok, Snapchat, Facebook, X, YouTube and emerging platforms.
• Create and deliver social plans that support key brand campaigns, product launches, collaborations and cultural moments.
• Ensure social media activity aligns with wider marketing, brand and commercial objectives.
• Identify opportunities to increase brand awareness, engagement, follower growth and traffic to site.
• Stay ahead of social trends, platform developments and emerging technologies, ensuring boohooMAN remains culturally relevant and competitive.
• Lead the development of social-first content that resonates with the boohooMAN customer.
• Work closely with Creative, Brand, PR, Influencer and Marketing teams to ensure content is planned and executed effectively.
• Oversee content calendars and ensure a consistent flow of engaging content across all platforms.
• Provide creative direction for social content shoots, including campaign support, reactive content and behind-the-scenes activity.
• Champion innovative content formats and storytelling approaches to maximise reach and engagement.

Requirements

• Previous experience in social media, digital marketing or content marketing, ideally within fashion, retail or a fast-paced consumer brand.
• Previous experience managing and developing a social media team.
• Strong understanding of all major social platforms and platform best practice.
• Proven experience developing and executing successful social media strategies.
• Excellent knowledge of content creation, social-first storytelling and short-form video.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience working closely with influencers, talent and external partners.
• Strong stakeholder management and communication skills.
• Highly organised with the ability to manage multiple projects simultaneously.
• Commercially aware with an understanding of how social media contributes to wider business objectives.

Benefits

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan