Responsibilities

• Own and manage Shemed’s day-to-day social presence across Instagram and TikTok. Plan, shoot, edit and publish original short-form video content (Reels, TikToks, Stories) that reflects Shemed’s brand and resonates with our target audience
• Develop and maintain a monthly content calendar aligned with campaign moments, study launches, product updates and seasonal opportunities
• Work closely with the Head of Brand and Head of Digital Marketing to ensure content is on-brand, compliant with ASA / CAP code and MHRA guidelines, and commercially focused
• Build and engage Shemed’s online community, responding to public comments, DMs and mentions in a tone that reflects our values
• Collaborate with the influencer and affiliate team to support creator partnerships, briefings and content amplification
• Monitor social performance metrics (reach, engagement, follower growth, saves, link clicks) and deliver regular reporting with actionable insights
• Stay ahead of platform trends, audio trends and cultural moments relevant to women’s health and weight loss
• Support paid social creative by producing organic-first content that can be tested and scaled on Meta and TikTok Ads
• Jump in across other creative projects when needed, this is a collaborative team in a fast-moving startup

Requirements

• 1–3 years of experience in social media management and content creation, ideally in a B2C or consumer health environment
• A strong portfolio or profile showcasing original short-form video content and social-first creative
• Confident on camera and behind the camera, comfortable filming, directing and appearing in content as needed
• Proficiency in video editing tools (CapCut, Adobe Premiere, or similar) and ideally graphic design tools (Canva, Adobe Express, or similar)
• Deep native understanding of Instagram and TikTok, you know what performs and why
• Strong copywriting skills with an ability to adapt tone across formats, from educational carousels to conversational Reels
• Data-literate, comfortable pulling platform analytics and using them to inform content decisions
• Highly organised with the ability to manage a content calendar, juggle multiple workstreams and hit publish deadlines
• Collaborative mindset, you work well cross-functionally and contribute beyond your lane when needed

Nice to have

• Genuine interest in women’s health or mission-driven work is a strong plus
• Awareness of advertising regulations in health and wellness (ASA, CAP code) is a bonus; willingness to learn is essential

Benefits

• A mission-driven team focused on closing the women’s health gap
• 25 days holiday
• Breakfast and all day snacks
• Monthly socials
• Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children
• £80 contribution to noise cancelling headphones
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• Cycle to work scheme