Responsibilities

• Develop and implement social media strategies across Xiaohongshu (RED), Douyin, Kuaishou, Bilibili, TikTok and WeChat Official Account to increase brand awareness and audience engagement.
• Plan, create and publish engaging content, including short-form videos, images, articles, promotional posts and student-focused information tailored to each platform.
• Manage the company’s social media accounts, content calendars and publishing schedules while maintaining a consistent brand image and tone of voice.
• Monitor comments, messages, audience engagement and platform trends, and identify opportunities to improve customer interaction and brand visibility.
• Analyse campaign performance, follower growth, website traffic and customer engagement, and prepare regular performance reports for management.
• Research international student trends, competitor activity and emerging social media formats to support marketing campaigns and customer acquisition.

Requirements

• Bachelor’s degree or equivalent qualification, preferably in Marketing, Media, Communications, Business or a related subject.
• Good understanding of Chinese and international social media platforms, particularly Xiaohongshu (RED), Douyin, Kuaishou, Bilibili, TikTok and WeChat Official Account.
• Strong content planning, copywriting and communication skills.
• Experience in short-form video, social media content or digital marketing is preferred.
• Good analytical and organisational skills, with the ability to manage multiple channels and campaigns simultaneously.
• Understanding of international student audiences in the UK would be an advantage.

Benefits

• Competitive salary of £34,000–£42,000 per annum
• 28 days’ paid annual leave including bank holidays
• Workplace pension
• Professional development opportunities
• Supportive and growing working environment