Responsibilities

• Develop and execute a comprehensive social media strategy across both Loveday and The 1150 Club, aligned with wider commercial and brand objectives.
• Manage day-to-day posting and scheduling, ensuring content is timely, relevant and on-brand.
• Lead both organic and paid social media campaigns, ensuring complementary strategies that drive reach, engagement and qualified conversions.
• Act as brand guardian for visual identity and tone of voice, maintaining a refined, cohesive and aspirational presence across all channels.
• Plan and launch social campaigns, promotional moments and micro-strategies tailored to individual Loveday residences and The 1150 Club.
• Plan, produce and edit engaging photography, video and graphic assets for Facebook, Instagram, LinkedIn and other digital platforms.
• Build and manage a structured content calendar to support key marketing priorities, campaigns and business moments.
• Create and maintain social story and content templates to ensure brand continuity and frequency.
• Manage community interactions, ensuring timely responses aligned with brand tone and service standards.
• Identify, brief and manage influencer and creator collaborations, ensuring relevance, alignment and measurable outcomes.