Responsibilities

• Own the day-to-day management of BetPro IQ’s social channels.
• Plan, create, schedule and publish engaging daily content.
• Build and manage a structured content calendar around sporting events, campaigns, promotions, competitions, product launches and partnerships.
• Proactively generate new content ideas while turning business priorities and management ideas into engaging social content.
• Balance planned content with reactive and real-time opportunities.
• Develop a consistent, recognisable BetPro IQ social personality that is modern, confident, entertaining and sports-focused.
• Tailor content to each platform rather than simply reposting the same material everywhere.
• Keep content authentic, engaging and visually consistent with the BetPro IQ brand.
• Regularly create content showcasing real BetPro IQ activity, including: Large and interesting bets and potential winnings; Funded BetPro customers and completed challenges; Customer payouts, winners and certificates; Customer success stories and other engaging betting activity; Stay on top of major fixtures, races, tournaments, sporting stories and talking points; Create engaging content before, during and after major sporting events; Identify breaking news, viral clips, trends and conversations and quickly find an appropriate BetPro IQ angle; Use X as a real-time sports conversation channel, engaging with relevant journalists, clubs, players, creators and personalities; Create entertaining, humorous and opinion-led content where appropriate.
• Develop campaigns around major sporting events, BetPro IQ products and promotions.