Responsibilities

• Define and own the organic social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms.
• Set clear objectives, content pillars and platform roles aligned to brand, trade and growth goals.
• Oversee weekly and monthly content planning, ensuring consistency, quality and strategic alignment.
• Work cross-functionally with brand, digital and education teams to ensure social supports wider campaigns and initiatives.
• Act as strategic lead for social content, guiding the balance between in-house creation, stylists, educators and community-led storytelling.
• Provide direction, briefing and creative oversight for social-first content shoots, campaigns and activations.
• Set standards for visual identity, tone of voice and storytelling across all organic channels.
• Oversee content creation with repurposing in mind, ensuring assets support paid social, CRM and web where required.
• Support the development of founder, educator and spokesperson content, aligned to brand positioning and thought leadership.
• Line manage and develop two Social Media Executives, setting clear expectations, priorities and objectives.

Requirements

• Proven experience in a Social Media, Community or Brand role, ideally within the hair, beauty or similar industry
• People-management experience, including coaching, feedback and development of direct reports
• Demonstrable success owning organic social strategy across Instagram, TikTok, Facebook and YouTube, with clear growth, engagement and brand impact
• Strong background in brand-led, social-first storytelling, with the ability to translate brand positioning into culturally relevant content
• Experience working with professional or trade communities
• Hands-on experience building engaged professional communities, stylist networks or brand advocacy programmes
• Proven ability to brief, direct and oversee content creation, including shoots, campaigns and social activations
• Passion for community-building and creating meaningful relationships within the professional hair industry

Benefits

• A collaborative, ambitious and creative culture where you can be your authentic self, contribute ideas, and play a genuine role in shaping and growing the business
• The opportunity to influence strategy and make a real impact in a fast-growing, award-winning brand
• Excellent career development opportunities, with room to grow as the business scales
• 25 days’ annual leave plus bank holidays, plus your birthday off to celebrate your day your way
• Our inclusive New Child Leave policy, offering up to 12 weeks’ paid leave for all new parents, regardless of how your family grows
• Private health insurance through Vitality, supporting your long-term health and wellbeing
• A healthcare cash plan to help with everyday medical costs
• An enhanced pension scheme with salary sacrifice options, helping you plan for the future
• 40% staff discount on Additional Lengths products and 20% off third-party brands
• Death in service cover providing four times your salary for added peace of mind