Responsibilities

• Role Purpose: To generate leads through strategic, high‑impact social media content.
• You will be responsible for elevating and driving lead generation across all platforms: LinkedIn, TikTok, Instagram, Facebook, YouTube, and X.
• Produce high‑quality, conversion‑driven content across platforms.
• Create short‑form video content (Reels/TikTok/Shorts) showcasing demos, results, behind‑the‑scenes, and client outcomes.
• Develop strong hooks, CTAs, and messaging frameworks that drive enquiries, demo bookings, and website visits.
• Build content that supports the full funnel: awareness → interest → consideration → action.
• Repurpose content intelligently across platforms to maximise output and consistency.
• Create professional artwork, graphics, and promotional materials for social media, email campaigns, and marketing collateral.
• Use Canva (or similar tools) to design high‑impact visuals that support campaigns and lead‑generation objectives.
• Develop promotional ideas and turn them into compelling visual assets (campaign graphics, demo promotions, seasonal offers, industry‑specific creatives).

Requirements

• Proven experience in social media management, content creation, or digital marketing
• Demonstrable track record of lead generation, not just content posting
• Strong video creation and editing skills (short‑form content is essential)
• Strong graphic design and artwork creation skills (Canva or similar)
• Ability to create promotional artwork and campaign visuals
• Ability to write compelling, persuasive captions and CTAs
• Understanding of social media algorithms, audience behaviour, and conversion psychology

Nice to Have

• Experience in B2B, industrial, facilities management, or service‑based sectors
• Understanding of SEO principles and website content optimisation
• Experience working in a fast‑paced, growth‑driven environment

Benefits

• Full training on our services, industry, and marketing systems
• Support and mentorship from our Senior Marketing Strategy Lead
• A role with real ownership and measurable impact
• Free parking and a supportive team culture
• Clear progression opportunities as the marketing department expands