Responsibilities

• Schedule, upload and publish organic social content across all social channels (primary channel Instagram)
• Manage day-to-day community engagement, including owning the engagement automation tool
• Source trade project imagery and content, obtain T&Cs from contributors
• Assess trade and partner content for suitability across channels
• Stay tapped in to social listening, platform trends and emerging formats, bringing relevant opportunities to the team
• Proactively monitor COAT's tags across platforms, assessing whether user-generated content can be repurposed or used
• Propose process improvements to streamline workflows and increase efficiency
• Produce monthly reports on social and influencer performance
• Own gifted creator outreach end to end - sourcing, contacting, logistics, follow-up
• Manage gifted creator relationships once partnerships are established

Requirements

• 2+ years' experience in a social media, influencer marketing or content role, ideally within a lifestyle, home or design-adjacent brand
• Experience managing organic social scheduling and publishing, with Instagram as a primary channel
• Experience running gifted or influencer outreach end to end, including relationship management and deliverable tracking
• Confident using social scheduling and community management tools
• Comfortable working with platform-native analytics, pulling together clear and actionable reporting
• Excellent organisational skills, with the ability to manage multiple workstreams and deadlines at once
• Strong written communication, adaptable across creator outreach, community replies and internal reporting
• Personable, yet deliberate - able to build relationships with creators and partners, and move them forward with pace and purpose
• An appreciation and respect for brand standards and brand image, when managing social and influencer content.
• Highly focused and organised, with the ability to see through noise and towards the bigger picture

Preferred

• Experience within a D2C, interiors, fashion, design or sustainability-led brand. If it's a premium brand, even better
• Familiarity with TikTok and/or Pinterest, in addition to Instagram
• Experience sourcing or coordinating UGC, trade or partner content, including handling usage rights
• Basic understanding of content rights, permissions and sponsorship disclosure requirements
• Experience supporting influencer or creator events
• A genuine interest in social platforms, trends and emerging formats