Social Media Fundraising Executive
Cheadle, Stoke-on-Trent, UK (Unknown)
Posted 5 days ago
Job Summary
Own and grow new social income streams and supporter acquisition through influencer partnerships, gaming, social commerce, and AI-powered campaigns, coordinating with internal teams and data tools to drive measurable fundraising growth.
- Focus on data-driven campaigns and policy compliance
- Manage partnerships, events, and platform testing
Job Description
Responsibilities
- This exciting role is responsible for identifying, testing and growing new social media income streams and supporter acquisition opportunities for Human Appeal beyond established organic channels. Working across influencer and creator marketing, partnerships, gaming and youth culture, social commerce and platform monetisation, the post-holder will engage new audiences, generate trackable fundraising income, and grow supporter data. Working closely with internal stakeholders and digital partners, they will use data, insights and AI-powered tools to develop innovative campaigns, maximise reach and engagement, and support Human Appeal's ongoing growth in digital fundraising while ensuring compliance with organisational social media and AI policies.
Requirements
- Degree-educated in a relevant field, e.g. Marketing, Advertising, Digital Marketing, Business or Communications, or qualified by experience
- Minimum of 3-4 years' experience in social media, influencer/affiliate marketing, partnerships or digital fundraising.
- Proven experience managing influencer, affiliate, creator or brand partnerships, ideally including a trackable income, commission, monetisation or acquisition element.
- Experience planning and delivering social media events, challenges and competitions that have driven income, new supporter data and/or new supporter growth.
- Experience testing new or emerging social platforms and formats and translating results into scale-up decisions.
- Experience of, or strong interest in, gaming and youth-culture platforms (Twitch, Discord, Roblox) and social commerce/live shopping formats.
- Practical experience using generative AI tools and AI-enabled influencer/affiliate and social listening platforms (e.g. Brandwatch, Upfluence or similar) for creator discovery, vetting, content ideation and reporting.
- Experience of proactive online outreach to secure new business/brand partnerships (e.g. discount, in-kind or cause-related offers).
- Experience growing supporter/donor data through social-led sign-ups, competitions or partnership activity.
- Understanding of affiliate marketing structures, UTM tracking and attribution for social-driven income.
Preferred
- Previous charity, NGO or faith-sector experience is desirable.
Human Appeal
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
