Social Media Executive at ThruDark | Poole, Bournemouth, Christchurch and Poole, UK

ThruDark

Social Media Executive

Poole, Bournemouth, Christchurch and Poole, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own day-to-day social channel leadership for a performance-driven apparel brand, turning brand and product narratives into platform-tailored content, driving engagement and community growth while enabling data-informed optimization.

Own day-to-day channel management across Facebook, Instagram, TikTok, and YouTube with performance-driven objectives.
Lead social-first content creation and quick-turn campaigns across product, training, expeditions, and community.
Partner with creative and brand teams to move fast on campaigns and measure impact across reach, engagement, and community health.

Job Description

Responsibilities

Own day-to-day management of ThruDark’s social channels (Facebook, Instagram, TikTok, YouTube)
Schedule and publish content in line with the brand calendar, tailoring delivery for platform-specific demographics
Ensure consistency in tone of voice, visual identity, and brand positioning across every post
Lead social-first content (photo and video) across product, training, expeditions, and community, optimised for the platform it’s intended for
Capture and create behind-the-scenes content across all of the above
Edit short-form video content for performance (Reels, TikTok, Shorts)
Work closely with the creative and brand teams to deliver campaigns at pace
Manage community interactions, DMs, and comments in a timely, brand-appropriate way
Moderate and grow the ThruDark Facebook community, fostering high-value discussions among brand advocates
Build relationships with key members of the ThruDark community

Requirements

2 to 4 years’ experience in a social media role, ideally within apparel, performance, or lifestyle brands
Deep understanding of Facebook, Instagram, TikTok, and YouTube and what makes content work on each
Strong eye for content: what performs, what doesn’t, and why
Experience shooting and editing content (iPhone + Adobe Suite or CapCut)
Highly organised, able to work at pace and manage competing priorities
Commercially aware: understands how social contributes to brand and revenue growth
A genuine interest in performance, endurance, or outdoor culture

Preferred

Experience working with ambassadors or creators
Basic understanding of paid social
Experience at a high-growth DTC brand

Benefits

Be part of a passionate, friendly, and driven team.
ThruDark kit contribution, paid quarterly.
Access to the latest tech and software required for your role.
A starter bundle of ThruDark kit to get you going from day one.
Flexible working hours and hybrid-working options.
Enhanced self-sacrifice pension scheme.
Regular team events and outings.
Onsite gym for personal use.
Private medical cover to support your health and wellbeing.
Life assurance and critical illness cover for peace of mind.

ThruDark

We are a performance outerwear brand specialising in clothing and equipment for elite individuals and extreme environments. UK Special Forces is our history, excellence in product design our legacy.As force multipliers in performance innovation we are unapologetic about the choice of materials and methods we employ. We carefully select only the best in fabric technology, apply the latest in design methods and utilise real world experience and testing.We believe that the best way to improve access to the outdoors is through the relentless pursuit of excellence rather than a constant race to the bottom. That's why we will always champion real value through the stories we tell and the individuals we work with.

Founded in 2016

Poole, England, GBR

38 employees (11 in marketing)

thrudark.com