Responsibilities

• Own day-to-day management of ThruDark’s social channels (Facebook, Instagram, TikTok, YouTube)
• Schedule and publish content in line with the brand calendar, tailoring delivery for platform-specific demographics
• Ensure consistency in tone of voice, visual identity, and brand positioning across every post
• Lead social-first content (photo and video) across product, training, expeditions, and community, optimised for the platform it’s intended for
• Capture and create behind-the-scenes content across all of the above
• Edit short-form video content for performance (Reels, TikTok, Shorts)
• Work closely with the creative and brand teams to deliver campaigns at pace
• Manage community interactions, DMs, and comments in a timely, brand-appropriate way
• Moderate and grow the ThruDark Facebook community, fostering high-value discussions among brand advocates
• Build relationships with key members of the ThruDark community

Requirements

• 2 to 4 years’ experience in a social media role, ideally within apparel, performance, or lifestyle brands
• Deep understanding of Facebook, Instagram, TikTok, and YouTube and what makes content work on each
• Strong eye for content: what performs, what doesn’t, and why
• Experience shooting and editing content (iPhone + Adobe Suite or CapCut)
• Highly organised, able to work at pace and manage competing priorities
• Commercially aware: understands how social contributes to brand and revenue growth
• A genuine interest in performance, endurance, or outdoor culture

Preferred

• Experience working with ambassadors or creators
• Basic understanding of paid social
• Experience at a high-growth DTC brand

Benefits

• Be part of a passionate, friendly, and driven team.
• ThruDark kit contribution, paid quarterly.
• Access to the latest tech and software required for your role.
• A starter bundle of ThruDark kit to get you going from day one.
• Flexible working hours and hybrid-working options.
• Enhanced self-sacrifice pension scheme.
• Regular team events and outings.
• Onsite gym for personal use.
• Private medical cover to support your health and wellbeing.
• Life assurance and critical illness cover for peace of mind.