Responsibilities

• Support the scheduling, planning, and publishing of content across text-based platforms and social channels, ensuring timely and accurate distribution of content
• Engage directly with audiences by responding to comments and messages, and fostering constructive online discussions
• Conduct outreach to external communities, groups, and organisations to expand the reach and impact of The Observer’s journalism
• Share relevant stories within engaged online communities, including platforms such as Reddit and other forums, in a thoughtful and appropriate manner
• Design social-first visual assets for Instagram and other image-led platforms across multiple accounts
• Work collaboratively with editorial and digital teams to ensure alignment between newsroom priorities and social distribution strategies

Requirements

• Experience managing social media accounts in a newsroom, media organisation or fast-paced digital environment
• Strong understanding of platform-specific best practices (Instagram, X, Facebook, Reddit, Bluesky, TikTok, and LinkedIn)
• Proficiency with design tools such as Adobe Creative Suite, or similar to create social-first visual assets
• Excellent written communication skills and editorial judgement
• Confidence engaging with online communities in a respectful, brand-aligned voice
• Strong organisational skills and ability to manage multiple deadlines in a live publishing environment
• Familiarity with analytics tools and performance metrics for social media content

Preferred

• Audience-focused with a strong interest in digital storytelling
• Collaborative and comfortable working across editorial and design teams
• Proactive, adaptable, and able to respond well in a fast-paced environment

Benefits

• 30 days holiday + bank holidays
• Private healthcare
• Group income protection & life assurance
• Pension
• Cycle to Work scheme
• Interest-free season ticket loan
• Free snacks and drinks in the newsroom
• Hybrid working (London newsroom + 1 day remote flexibility)