Social Media Director, EMEA at Whalar Group | London, UK

Whalar Group

Social Media Director, EMEA

London, UK (Hybrid)

Salary Not AvailableDirector/Executive9+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape Whalar’s social strategy across major brands, turning cultural moments into platform-native campaigns while leading senior client relationships and building a high-performing social team.

Define social vision and strategic direction across key platforms to drive authentic, culture-forward campaigns.
Lead senior client relationships and align social and creator strategy to deliver integrated work.
Build and guide Whalar’s social management capability, partnering with Strategy, Measurement, and Studios for a cohesive, high-ambition practice.

Job Description

Responsibilities

Define the social vision and strategic direction for major global brands across Instagram, TikTok, YouTube, Facebook, Reddit, Substack, and emerging platforms.
Build social ecosystems designed for participation, conversation, relevance, and community - not just reach.
Push clients beyond safe social and toward work that earns attention instead of begging for it.
Identify cultural moments, behaviours, and internet conversations where brands can authentically show up - then move with speed and precision.
Lead senior client relationships and become a trusted strategic voice across both social and creator marketing.
Shape the standards, workflows, operating rhythms, and creative ambition of Whalar’s social management capability.
Play a leading role in new business pitches, social scopes, and strategic presentations.
Build and lead a high-performing social team, including direct management of the Social Media Manager while partnering closely with the Social Art Director.
Partner closely with Strategy, Community, Measurement, Client Services, and Studios teams to deliver fully integrated work embedded in The Whalar Way.
Foster a culture of experimentation, sharp instincts, creative ambition, and platform-native thinking.

Whalar Group

Whalar Group is the leading independent global Creator company, featuring a unique, end-to-end Creator ecosystem. We embrace Creators and activate their communities for brands and businessesWe believe the future belongs to Creators: those who dream loud, and wrestle those dreams into the real world. Passionate, diverse, modern storytellers who create vibrant culture and value-driven communities. Brave entrepreneurs who demand a new creative playground and a new economy, the Creator Economy.Our trust and proximity to Creators evolved into a first-of-its-kind Creator ecosystem: a suite of services designed to meet the needs of today’s Creators and the brands that want to work with them.Our ecosystem includes the largest independent Creator agency, a 360° Creator talent management company, a first-of-its-kind IRL campus for Creators, a digital talent management platform, a venture studio, and a ground-breaking gaming studio.With a team of 300+ around the world, Whalar Group melds entrepreneurship, technology, and creativity to unlock limitless possibilities.For more information, visit: www.whalargroup.com.Instagram: @WhalarGroup

New York, New York, USA

20 employees (7 in marketing)

whalargroup.com