Responsibilities

• Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube;
• Build and implement an exciting content calendar plan for Grasmere Gingerbread® social media channels;
• Develop creative, innovative and engaging content (photography, videography, copy);
• Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread® brand;
• Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience;
• Respond reactively & positively to all customer service enquiries;
• Initiate and implement collaborations & competitions that raise awareness and generate a positive buzz for Grasmere Gingerbread®;
• Source, liaise, communicate and coordinate micro-influencer/influencer opportunities;
• Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.
• Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data;

Requirements

• Significant experience managing social media and content creation;
• Proven success running digital campaigns;
• Meticulous attention to detail is paramount;
• Ability to self manage and work as part of a close knit team;
• The professional authority and ability to ensure that the Grasmere Gingerbread® brand and ethos are upheld at all times;
• Understanding food industry and appreciation of the unique Lake District landscape.
• Essential skills:
• Exceptional copywriting skills and a passion for creating content;
• Effective communicator at all levels both verbal and written;
• Excellent organisational skills, time management and ability to multi-task;

Preferred

• Experience of working within the food industry;
• Knowledge of how to use a DSLR camera and photography experience, although candidates with relevant qualifications but without photography experience will still be considered for the role;
• Understand PPC campaigns;
• Degree in digital marketing or equivalent high-level qualifications relevant in this field.

Benefits

• Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending;
• A day’s pay on your birthday;
• Free parking in Grasmere for non-residents;
• 'My Cumbria Card', offering discounts on regional attractions and facilities;
• Staff discount;
• Paid external courses that support the role;
• £50 worth of goodies of your choice;
• Free refreshments and unlimited Grasmere Gingerbread® while at work.