Social Media & CRM Executive

Birmingham, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

Job Summary

Own end-to-end content for social channels and CRM campaigns, driving video production, posting, community management, and trend-driven optimization across platforms.

  • Lead creation and distribution of engaging short-form videos and email content aligned with promotions
  • Coordinate with marketing to plan campaigns, personalise CRM, and monitor performance

Job Description

Responsibilities

  • Plan, film, and edit engaging short-form video content (Reels, TikTok, Shorts)
  • Manage day-to-day posting, scheduling, and community management across Instagram, TikTok, Facebook, and other social channels
  • Respond to comments and DMs in a timely, on-brand manner
  • Stay on top of social trends, formats, and platform changes
  • Support influencer and partner content collaborations where relevant
  • Create and schedule engaging email content, from newsletters and promotions to lifecycle and post-booking journeys
  • Work with the wider marketing team to plan CRM campaigns around key promotions and seasonal moments
  • Help maintain segmentation and personalisation within our CRM platform
  • Monitor open rates, click-throughs, and engagement to improve future content
  • Create supporting content assets for web, social, and email that keep our brand voice consistent

Requirements

  • Experience in a social media, content, or CRM/email marketing role
  • A strong eye for content; confident filming and editing short-form video using tools such as CapCut, Premiere Rush, or similar
  • Excellent written communication skills, able to adapt tone of voice across channels
  • Some experience with email marketing or CRM platforms is a plus, but willingness to learn is just as important
  • Organised, proactive, and comfortable managing multiple pieces of content and campaigns at once
  • A genuine interest in social media trends, travel, or the attractions and leisure sector is a big advantage

Preferred

  • A genuine interest in social media trends, travel, or the attractions and leisure sector is a big advantage
  • Some experience with email marketing or CRM platforms is a plus, but willingness to learn is just as important

Benefits

  • Flexible working — 3 days office / 2 days home
  • Paid time off (A/L Policy)
  • Parental leave and a pro-children mindset
  • Real career growth, including set development days and team offsites
  • A supportive, ambitious culture that celebrates wins together
  • An exciting and supportive environment with ambitious people, a relaxed office atmosphere and a team who celebrates all wins and life events from Christmas parties to new family members.
Attraction World Group | AWG logo

Attraction World Group | AWG

4.6 Glassdoor

Attraction World Group are the UK’s leading experience provider, and we have built an unrivalled Experience Ecosystem to house our huge range of products for our B2B partners. Whether it’s fun-fuelled thrill rides or a scenic adventure, we deliver a platform that allows people to holiday better than anyone else.Our vision:Here at Attraction World Group, we are focussed on connecting you to the world's most unforgettable experiences. Working directly with over 20,000 tours, activities and attractions in more than 30 countries, we offer one of the largest experience collections.Our mission:We strive to be the leading experience provider through technology and service.Our values:At Attraction World Group, we THINK BIG, and operate outside of the box, especially when it comes to working with our 300+ partners, and supporting our more than 5 million customers to pre-book worldwide attractions. There are no limits to what we can do! With a social media audience of over 1 million, and more than 12 million experience tickets sold to date, we continue to EXCEED EXPECTATIONS in every way. We always go above and beyond, ensuring our customers are confident in the knowledge that they are supported by an incomparable customer service team. We never overpromise, and always deliver! BE YOURSELF is an ethos that encompasses Attraction World Group, creating a safe and inclusive space for our team, partners and customers. We encourage the team to be authentic, and proud of the unique skill set and personality they bring to the organisation. The last two years post-COVID have been a time of learning and change, for the World and the travel industry. This new “normal” means that as an industry, we must be more FLEXIBLE, more DIGITAL, and more CONNECTED. Welcome to Attraction World. #AWesome.

Founded in 2005
Birmingham, England, GBR
33 employees (7 in marketing)
1% recommend to a friend

Marketing Team

Marketing Team Size
6 (18% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.5K

Headcount Trend

Current headcount: ~34
Attraction World Group | AWG logo

Social Media & CRM Executive

Attraction World Group | AWG · Birmingham, UK · Hybrid