Responsibilities

• Own CROÍA’s TikTok strategy and content plan
• Develop a high volume of creative content ideas
• Research trends, formats and opportunities
• Film and edit TikTok content
• Create and edit Instagram Reels and other social content
• Brief the founder on exactly what content needs to be filmed
• Manage posting and community engagement
• Create creative for TikTok paid advertising
• Monitor performance and use insights to improve content
• Identify what is working and build on it

Requirements

• Social media management: 3 years (required)

Preferred

• Genuinely understands TikTok and Instagram
• Is naturally creative and constantly coming up with ideas
• Understands fashion, jewellery, beauty and lifestyle marketing
• Has a strong understanding of trends and social culture
• Understands what makes people stop scrolling
• Is confident filming and editing
• Is commercially minded and understands that content should contribute to brand growth
• Can work independently and take initiative
• Is comfortable working closely with a founder
• Has a strong eye for content and storytelling

Benefits

• Company events
• Store discount
• Work from home