Social Media and Content Creation Manager at BYD Europe | London, UK

Social Media and Content Creation Manager

London, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 9 months ago

Job Summary

Own the social media presence for BYD UK by shaping strategy, coordinating content and campaigns across key platforms, and aligning with sales, product, and PR to drive awareness, engagement, and EV audience growth.

Social strategy & performance: define and execute plans to boost reach, engagement, and follower growth.
Platform & content execution: oversee UK social channels, content shoots, and collaboration with external partners.
Campaigns & events: plan and optimize EV-focused campaigns and live event coverage with internal teams and influencers.

Job Description

Social Media Strategy & Performance: Assist in developing and implementing robust social media strategies designed to increase brand awareness, drive engagement, and grow follower counts.
Platform Management: Oversee content creation and distribution across key social media channels, including the UK Facebook & Instagram channels, LinkedIn, Twitter, and YouTube, ensuring brand consistency.
Performance Optimization: Analyze social media metrics and insights to optimize content performance, identify emerging trends, and capitalize on new opportunities.
Content Development: Assist in the development of compelling and engaging content focused on BYD UK's passenger car range specifically tailored for social media platforms.
Editorial Planning: Collaborate with the marketing team to create effective content calendars designed for followers and potential customers.
Creative Execution: Coordinate leading content shoots and creative projects, working closely with our external creative agency partners.
Campaign Planning: Plan and execute social media campaigns specifically focused on promoting BYD UK's latest electric car models, features, and events.
Monitoring & Adjustment: Monitor campaign performance and adjust strategies as needed to ensure successful reach, engagement, and alignment with target audiences.
Event Support: Attend and support industry events, representing BYD UK and actively engaging with attendees. Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
Community Oversight: Work with our social media agency to support the monitoring and responses to comments, messages, and inquiries related to BYD UK’s electric cars across all social media platforms.
Influencer & PR Coordination: Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.
Influencer Campaigns: Coordinate and manage influencer campaigns to create authentic content and amplify BYD UK’s electric car messaging across their audiences.
Internal Alignment: Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels

BYD Europe

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998. BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.Visit BYD Europe Auto brand new website: https://www.bydauto.eu/

Founded in 1998

Schiedam, South Holland, NLD

880 employees (74 in marketing)

www.bydeurope.com