Responsibilities

• To maintain and enhance the council’s reputation and deliver resident engagement and resident experience outcomes through a social media approach built of an intimate understanding of audiences and the best means of reaching them.
• To develop high quality and award-winning digital engagement plans and strategies that enable the Council to deliver its priorities.
• Manage the Social Media Officer and commission and influence content production provided from across the Communications and Campaigns service and beyond.
• To set up effective communities of practice, governance frameworks and policies, as well as toolkits and guides to ensure a ‘one council’ approach to social media, newsletters and other channel-based communications delivery.

Requirements

• Extensive experience knowledge of the use of a wide variety of social media channels and the development of strategies to ensure they are successful
• Extensive experience of managing social media communities and growing them
• Extensive experience and knowledge of how to drive a multichannel ecosystem using a range of drivers and tools including data analytics and social media scheduling tools
• Experience of creating video and infographics for digital platforms and their successful distribution
• Experience of devising and delivering paid-for activities including social media advertising campaigns and paid search (ppc)
• Experience in planning and delivery of integrated communications strategies and activities
• Experience and knowledge of developing communications governance and quality assurance mechanisms, delivering social media effectiveness audits and setting up shared communities of practice
• Experience of providing direct advice and briefing to senior managers and/or elected members on a range of communications matters including reputation issues
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels desirable