Responsibilities

• Paid Social Media
• Own strategy, planning, execution, optimization and reporting for all paid social media initiatives across Meta, TikTok, Pinterest and emerging channels.
• Build and manage campaigns directly within ad platforms, continuously optimizing audiences, creative, budgets, placements and bidding strategies to maximize performance.
• Manage paid social media budgets, ensuring efficient allocation of investment and maximizing CTR and other key metrics against business objectives.
• Stay current on platform capabilities, industry trends and best practices, implementing new features and testing opportunities that improve campaign effectiveness.
• Influencer & Brand Ambassador Marketing
• Partner with internal and external creators to develop high-performing, platform-native content.
• Oversee the complete lifecycle of influencer and brand ambassador partnerships from recruitment through execution.
• Build and maintain a scalable influencer program and content library that supports both organic and paid media initiatives.
• Organic Social Media & Community Management

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field.
• 5+ years of social media management and content development experience (CPG/FMCG experience a plus).
• Hands-on experience building, managing, optimizing and reporting on paid social media campaigns.
• Deep knowledge of social platforms and best practices (Instagram, Facebook, TikTok).
• Strong strategic and cultural awareness skills.
• Demonstrated ability to measure campaign performance, analyze large datasets using Excel and translate findings into actionable recommendations.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Clear, compelling communicator—able to translate social performance and opportunities to stakeholders.
• Self-starter with a bias toward action, continuous learning, and problem solving.

Preferred

• Copywriting skills a plus.
• Hands-on experience in Google Ads or YouTube Ads a plus.

Benefits

• Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
• Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.
• Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.
• Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.
• Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.
• Employee Support: Life happens, and we’re here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.
• Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
• Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.
• Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.
• Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.