Responsibilities

• Create, curate and plan engaging social media content
• Manage all social platforms, driving follower growth, engagement and referrals
• Analyse and report on social media, email and content success
• Use data and social feedback to inform internal teams on consumer opinion, content and campaign successes, and learnings
• Work closely with the social team to lead, plan and implement digital and social media campaigns

Requirements

• Experience managing multiple social channels - Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok and YouTube, ensuring channel hygiene is maintained at all times.
• Creative thinking - delivering inspiring and relevant content that is channel centric, utilising formats and different aesthetic styles to tell engaging stories.
• Brand tone adoption - understanding the brand tone of voice and values to implement through content and copy. Get under the skin of our target customer to ensure that all communication serves their different need-states.
• Insight and analytics - experience in reporting, social media analytics and listening. Reviewing numbers and turning insights into actionable plans.
• Agility and strong attention to detail - flexible working across multiple projects and developing reactive content whilst ensuring that all content distributed fits the brand tone and is of the best quality.

Preferred

• Online retail experience
• Customer experience management
• Influencer management experience
• Marketing / Business related degree or equivalent experience
• Paid social media experience
• Demonstrable understanding of how social marketing channels work and can influence customer engagement
• Budget management