Responsibilities

• You'll develop and execute social media campaigns across key platforms, managing influencer activity and paid social investment to deliver agreed brand, engagement and commercial targets.
• Leading end-to-end social campaign planning and delivery across always-on and burst activity, you'll support campaign objectives while maintaining clear governance, disclosure and brand safety across paid, earned and creator content.
• You'll own creator marketing delivery from selection through to measurement, supporting credible advocacy around ships, itineraries and onboard experiences while ensuring all activity meets brand and regulatory standards.
• Translating wider marketing, PR and content activity into integrated social campaigns, you'll work closely with the Social Editor and Content team to deliver on-time, on-brand assets that maximise campaign impact.
• You'll safeguard brand safety and compliance across creators, partners and campaigns, maintaining robust approval processes, rights and usage tracking, and clear documentation.
• Coordinating overseas activations including influencer trips, you'll work closely with PR, Marketing and onboard teams to maximise content output and manage costs effectively.

Requirements

• You'll bring proven experience navigating social media campaigns across Meta, TikTok, and YouTube.
• Your solid knowledge of influencer marketing and paid media strategies will help you thrive in this role.
• You're equipped with analytical skills to measure campaign performance and optimise results.
• Managing talent, resources, and international projects comes naturally to you.
• Your creative vision for content ideation and storytelling will help us make waves in the digital space.

Benefits

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.