Responsibilities

• Develop and own compelling value propositions, messaging frameworks, and positioning for Wiley's AI&DA product portfolio — differentiated by customer segment, buying role, and customer maturity stage. Ensure Wiley's positioning is credibly differentiated in a crowded and heavily hyped market, with a clear narrative that cuts through AI market noise.
• Lead go-to-market strategy and execution for new product launches, feature releases, and entry into new verticals — working in close partnership with Product, Sales, and the broader marketing organisation. Develop strategies that address the full commercial journey, including converting trials, pilots, and proof-of-concept engagements into contracted revenue.
• Provide strategic input into pricing, packaging, and bundling decisions alongside Product and Commercial leadership, ensuring that how Wiley's AI &DA products are structured for market reflects both customer buying behaviour and competitive dynamics.
• Oversee the build and maintenance of a suite of sales enablement materials — including pitch decks, competitive battle cards, solution briefs, technical whitepapers, and ROI and business case tools — that equip the sales team to win across enterprise, corporate R&D verticals.
• Partner with Demand Generation and Content teams to ensure that campaigns are grounded in strong product and market insight. Lead the development of industry analyst engagement (Gartner, Forrester, IDC), and vertical-specific narratives that establish Wiley's credibility and authority in AI and data for R&D-intensive industries.
• Define and track key product marketing metrics including pipeline contribution, win/loss trends, sales enablement adoption, pilot-to-contract conversion rates, and category awareness and share of voice in target markets.
• Oversee the Voice of Customer ( VoC ) programme across the customer lifecycle – ensuring the delivery of structured research (interviews, surveys, advisory sessions) that surfaces what customers need, how they buy, and where existing products fall short. Ensure these insights are synthesised and consistently operationalised into product, commercial, and marketing decisions rather than filed as reports.
• IN partnership with Commercial and Product teams, establish and manage Customer Advisory Board s (CAB s ) representing Wiley's most strategic AI and data customers. Use these forums to validate product direction, stress-test positioning, and build commercial relationships at senior levels.
• Own win/loss analysis as a formal research function — going beyond anecdotal sales feedback to identify structural patterns in why Wiley wins or loses, and translating those findings into actionable recommendations for Product, Sales, and Marketing leadership.
• Commission and synthesise primary and secondary market research to size addressable markets, identify whitespace, and understand where AI and data analytics spend is flowing in target verticals including pharma, biotech, materials science, and corporate R&D functions.

Requirements

• Master's degree in Marketing , Business, or related field; MBA required
• 15+ years of progressive product marketing leadership with 8+ years in senior executive roles
• Proven track record of leading large product marketing organizations and achieving exceptional revenue growth
• Executive-level strategic thinking and advanced business leadership capabilities
• Exceptional communication, presentation, and executive presence
• Extensive experience collaborating with C-level executives and board-level stakeholders
• Advanced expertise in enterprise product marketing strategy, market leadership, and revenue optimization
• Proven ability to drive large-scale organizational transformation and lead through significant change
• Strong financial leadership and experience managing substantial product marketing investments
• Expert knowledge of advanced market research, competitive intelligence, and strategic product development

Benefits

• We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.