Responsibilities

• Own the keyword and content opportunity landscape across all three brands
• Plan content production using AI-assisted tools – from generating and refining content to getting it published
• Review and optimize existing content: what to refresh, consolidate, or retire
• Work with Product Marketing to position product and solution pages for search
• Collaborate with Design and the web team on page structure and UX decisions that affect visibility
• Coordinate with Field Marketing teams to align local content strategies with the broader plan
• Manage internal linking across all sites
• Track performance and turn the data into clear next steps
• Help shape the team's SEO and GEO content strategy as AI-driven search evolves
• Build relationships across the organization to get recommendations moving

Requirements

• Five or more years in SEO, with a focus on content strategy and on-page optimization
• Experience with large, content-heavy websites
• A track record of working with content and marketing teams – shaping editorial plans, creating briefs, and influencing what gets published
• Strong analytical skills – comfortable with Google Search Console and analytics platforms
• Clear communication with non-SEO stakeholders: writers, designers, product marketers, and leadership
• Self-motivation and the ability to manage your own priorities without close oversight
• Comfort working with AI tools in content workflows
• Fluent in English, both written and spoken
• Familiarity with SEO platforms such as Ahrefs

Preferred

Benefits

• Cision Group Personal Pension Scheme
• Life Assurance
• Healthcare cash plan
• Dental Insurance
• Private Medical Insurance (For directors and above only)
• Gym Subsidy
• Cycle to Work
• Discounted Dining
• Virtual GP
• Employee Assistance Programme (EAP)