Responsibilities

• Set a joined-up SEO and AEO strategy across technical, content, authority and AI-search visibility, ensuring activity is connected to client priorities and commercial outcomes.
• Translate broad business objectives and stakeholder requests into a prioritised roadmap with clear KPIs, forecasts, owners, deadlines and expected value.
• Lead performance reviews and strategic presentations, turning data into a concise story: what changed, why it matters, what should happen next and where investment should move.
• Shape the client’s AEO approach, including how LLMs retrieve, cite and interpret content, and convert prompt, citation, visibility and sentiment data into practical recommendations.
• Use data and forecasting to identify opportunities, diagnose performance and demonstrate commercial impact.
• Partner with paid media, analytics, product, engineering, content, PR and social teams to solve cross-channel search challenges and unlock implementation.
• Act as the senior day-to-day organic search lead, owning key relationships and leading calls with senior and C-suite stakeholders.
• Own portfolio health, resourcing and commercial growth, including scoping, change control, retention and upsell opportunities.
• Build client confidence through clear communication, proactive problem-solving and constructive challenge.
• Reduce dependency on the Head of Organic by taking ownership of routine account leadership and decision-making.

Requirements

• At least 6 years of SEO experience, ideally within an agency, including experience leading enterprise or global accounts and managing complex stakeholder groups.
• Proven Account Director-level client leadership, with the confidence to challenge constructively, make decisions and present recommendations to senior technical and non-technical audiences.
• Strong strategic knowledge of SEO and AEO, including an informed understanding of AI search, LLM retrieval, citations, content discoverability and how the measurement landscape is evolving.
• Excellent presentation and storytelling skills, with the ability to simplify complex data and build a persuasive commercial case for action.
• Strong programme and project-management discipline, without relying on process as a substitute for strategic or technical expertise.
• A solid technical SEO foundation and enough depth to interrogate audits, guide specialists, identify risk and ensure recommendations are feasible for product and engineering teams.
• Demonstrable experience building integrated organic strategies across technical SEO, content, authority and the full customer journey rather than focusing only on top-of-funnel traffic.
• Strong analytical and commercial skills, including KPI design, forecasting, opportunity sizing and connecting organic performance to business outcomes.
• Experienced people manager who can delegate, QA, mentor and give clear feedback while creating accountability and progression for the team.
• Proficiency with Google Search Console, GA4, Screaming Frog or other enterprise crawlers, Ahrefs or Semrush and experience with AEO or AI-visibility tooling such as Profound.

Preferred

• Experience in payments, fintech, financial services, regulated industries, YouTube SEO, digital PR or community-led search is desirable but not essential.