Responsibilities

• SEO Strategy and Delivery: Developing SEO strategies aligned with clients’ commercial objectives
• Conducting technical, on-page, content and competitor audits
• Building keyword strategies based on commercial intent and genuine customer demand
• Creating and refining SEO sitemaps and content structures
• Producing clear recommendations for new and existing websites
• Optimising page titles, metadata, headings, copy and internal linking
• Identifying technical issues affecting crawling, indexing, performance and visibility
• Working with developers to ensure recommendations are implemented correctly
• Monitoring organic performance and continually improving the strategy
• Identifying opportunities to improve traffic quality, conversions and lead generation

Requirements

• At least three years’ hands-on SEO experience
• Experience managing multiple client accounts within a digital agency or comparable consultancy environment
• Strong understanding of technical, on-page and content-led SEO
• Experience conducting audits and turning findings into prioritised actions
• Experience developing keyword and content strategies
• Working knowledge of Google Search Console and GA4
• Experience using established SEO platforms such as Semrush, Ahrefs, Screaming Frog or equivalent
• Demonstrable examples of improving organic visibility, traffic quality, leads or revenue
• Strong analytical, written and verbal communication skills
• Confidence working with developers, content specialists and client stakeholders

Preferred

• Practical exposure to AEO, GEO or AI-search visibility
• Experience monitoring brand visibility across AI-assisted platforms
• Understanding of structured data, entities and semantic search
• Experience with B2B and considered-purchase search strategies
• Experience working with construction, manufacturing, engineering or logistics businesses
• Exposure to digital PR, link acquisition or authority-building strategies
• Experience supporting website migrations, restructures or new website projects
• Knowledge of CRO and landing-page optimisation

Benefits

• Flexible part-time working of three to four days per week
• 33 days’ holiday full-time equivalent, including bank holidays
• Employer pension contribution matched up to 5%
• Remote working with quarterly in-person team sessions
• A supportive and down-to-earth working environment
• The opportunity to shape Urban Element’s SEO and AI-search proposition
• Close collaboration with experienced developers, content specialists and commercial marketers
• Exposure to wider website and marketing strategy
• Ongoing professional development
• The opportunity to make a visible difference within a growing independent agency