2 months ago
Senior Digital Marketing Executive
Barnardo's
London, UK (Hybrid)Full time£30K/yr – £34K/yr
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Senior Digital Marketing Executive
London, UK (Hybrid)
£30K/yr – £34K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the donor journey and loyalty optimization by delivering the One Supporter Journey, tying data-driven decisions to experience, and reporting impact to grow recurring revenue.
- Growth & Lifecycle: Drive digital loyalty programs (email/SMS) to lift repeat giving and income.
- Data & Personalisation: Leverage audience data to shape journeys and customer experience.
- Measurement & Reporting: Deliver timely, stakeholder-ready insights to continually improve campaigns.
Job Description
Responsibilities
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Provide technical support for stakeholders using our email marketing platforms
- Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
Requirements
- Digital/email marketing and fundraising experience with a track-record of success
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills
- Able to attend in-person meetings at least once a month in central London
Barnardo's
Hi, we're Barnardo's👋 We're here to help children, young people and families feel safer, happier, healthier and more hopeful. When you change a childhood, you change a life.
Traffic Signals
Monthly Visitors
444.6K
Monthly Google Ads Budget
$248
Traffic Source Mix
Search
52.8%
Direct
35.6%
Referral
9.1%
Social
1.4%
Paid
1%
Headcount Trend
Current headcount: ~5.9K
Marketing Team
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$122.9K
Last Raise
$122.9K
Grant, 4 years ago
Funding History
- May 2022Grant • $122.9K