Responsibilities

• Responsible for the oversight of the content and structure of our small portfolio of websites, including our ecommerce microsite
• Work with the Website manager to continually assess and optimise the structure of the website and subsequent user journeys based on analytics and insights
• Work with colleagues from across the organisation to produce and oversee the production of high-quality written digital content.
• Conduct content audits to produce reports that identity gaps and redundancies and plans for continual development of web content based on these reports
• Develop and oversee quality assurance processes including approval of new and edited content
• Work closely with the brand and copywriting colleagues to ensure our verbal brand is applied to all written content and is optimised for web
• Be the in-house CMS (Wordpress) expert
• Optimise content to improve search engine rankings and build website authority and trust
• Work with the Marketing Insights Manager to provide regular reporting against SEO and website performance, tracking improvement and feeding into our test and learn strategy
• Maintaining the website, ensuring all information is current and links are working

Requirements

• Experience of working in a similar web content/optimisation role
• Experience of assessing analytics and insights and using them to optimise the content and structure of websites
• Experience of producing reports for peers and senior stakeholders
• Experience of working collaboratively across the organisation with stakeholders of all levels
• Experience writing copy for web and optimising SEO
• Experience of coordinating projects with multiple stakeholders
• Experience using a Content Management System—such as Wordpress – and working with CMS and SEO optimisation tools eg SEMrush and Google Search Console
• Experience of working with content heavy/rich websites (ie not ecommerce)
• Experience of delivering training to colleagues
• Strong understanding of SEO and how to implement practical changes and improvements on page