Responsibilities

• Own the end-to-end email marketing and automation strategy, including segmentation, campaign planning, delivery, and optimisation
• Design, build, and optimise automated lifecycle journeys including welcome, nurture, abandonment, re-engagement, and retention flows
• Develop and maintain segmentation and personalisation strategies using behavioural, transactional, and CRM data
• Own email deliverability, list health, and GDPR compliance, ensuring strong inbox placement and sender reputation
• Monitor, analyse, and report on email and automation performance, using insight to drive continuous improvement
• Design and deliver a structured testing programme across email content, timing, segmentation, and journey logic
• Translate testing outcomes into clear learnings and embed improvements into ongoing best practice
• Act as the lead specialist for email and automation, presenting insights and recommendations to senior stakeholders and managing key external partners

Requirements

• Proven senior-level experience owning website strategy and SEO (technical and content) within a complex or large-scale website environment
• Demonstrable track record of delivering measurable organic growth through SEO and web initiatives
• Strong technical SEO expertise (crawl/indexation, schema, Core Web Vitals, redirects, site architecture)
• Strong content SEO expertise (keyword research, content strategy, on-page optimisation)
• Experience working with CMS platforms and managing developers or agencies
• Confident using GA4, Google Search Console, and leading SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Strong stakeholder management experience, including presenting to senior or executive audiences
• Experience in a local-search or high-consideration industry is advantageous

Preferred

• Experience with CRM and website integration projects
• Familiarity with third-party data feeds or listings integrations
• Understanding of AI search, GEO, and emerging discovery channels
• Experience mentoring or managing junior SEO/web resource