Responsibilities

• Web Strategy - Define and own the website strategy, aligned to overall digital marketing and business objectives. - Act as the senior stakeholder for the CMS/platform, working with developers, agencies, and internal teams to prioritise the roadmap. - Own site information architecture, UX standards, and Core Web Vitals performance. - Input into integrations (CRM, lead capture, third-party feeds) from a web architecture and SEO-impact perspective. - Set and maintain web governance standards: page templates, URL structures, redirect policy, accessibility, and content QA.
• Web Publishing - Own the website publishing function: content upload, page builds, landing pages, and ongoing site maintenance. - Define editorial and publishing workflows, ensuring content is published accurately, on-brand, and optimised for search and conversion. - Manage relationships with any web content editors, freelancers, or agency resource supporting publishing. - Ensure consistency of tone, structure, and metadata across the site. - Oversee QA processes for new pages and site changes (functionality, tracking, SEO tagging, broken links).
• SEO Technical Strategy - Own technical SEO across the site: crawlability, indexation, site speed, structured data/schema, mobile usability, and Core Web Vitals. - Conduct regular technical audits and manage remediation plans with developers/agencies. - Own local SEO and GEO (generative engine optimisation) implementation, including schema markup for local business listings.
• SEO Content Strategy - Own the content SEO strategy: keyword research, content gap analysis, topic/page prioritisation, and on-page optimisation standards. - Work with content/marketing teams to brief and optimise landing pages, blog/guide content, and category/location pages for organic performance. - Define and maintain on-page SEO best practice (titles, meta, headings, internal linking). - Monitor and adapt strategy for evolving search behaviour, including AI-driven search.
• Reporting & Stakeholder Management - Own SEO and web performance reporting to senior stakeholders: organic traffic, rankings, conversion, technical health. - Set KPIs and targets for organic channel performance, and report against them regularly. - Use GA4, Search Console, and SEO tooling (e.g. SEMrush/Ahrefs/Screaming Frog) to monitor performance and identify opportunities. - Translate technical SEO/web findings into clear, business-relevant recommendations for non-technical stakeholders. - Manage relationships with web development and SEO agencies/freelancers, ensuring delivery against brief, budget, and timeline. - Act as the primary point of contact for web/SEO matters across brand and senior stakeholders.

Requirements

• Essential Experience
• - Proven senior-level experience owning website strategy and SEO (technical and content) for a brand or organisation, ideally with a sizeable site/content footprint.
• - Track record of leading SEO and web initiatives that delivered measurable organic performance outcomes.
• - Strong technical SEO expertise: crawl/indexation management, schema/structured data, Core Web Vitals, redirect strategy.
• - Strong content SEO expertise: keyword research, content strategy, on-page optimisation.
• - Experience managing CMS platforms and working with developers/agencies on web builds and ongoing maintenance.
• - Confident using GA4, Google Search Console, and at least one major SEO toolset (SEMrush, Ahrefs, Screaming Frog, etc.).
• - Excellent stakeholder management skills, with experience reporting to senior/executive audiences.
• - Experience in a high-consideration, local-search-driven sector is advantageous.

Preferred

• Desirable Experience
• - Familiarity with CRM-to-website integrations.
• - Experience with third-party listing/feed integrations.
• - Understanding of AI search/GEO and emerging organic discovery channels.
• - Experience managing or mentoring junior web/SEO resource.
• - Skills & Attributes: Highly organised with strong attention to detail and the ability to manage competing priorities without dropping threads.
• - Skills & Attributes: Confident and collaborative: able to challenge agency deliverables constructively and build effective working relationships quickly.
• - Skills & Attributes: Proactive risk management mindset: spots issues early and resolves them before they become blockers.
• - Skills & Attributes: Commercially aware: understands that the websites are lead generation tools, not just brand assets.
• - Skills & Attributes: Self-sufficient: comfortable working with autonomy and managing upward effectively.

Benefits

• Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits that are linked to specific job grades.