Senior Strategic ABM Marketing Manager - SaaS

London, UK (Hybrid)

£80K/yr – £83K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own ABM and Pursuit Marketing for enterprise accounts while aligning with Sales to accelerate pipeline and guide executive engagement.

  • Lead ABM and Pursuit Marketing programs for enterprise deals with cross-functional collaboration.
  • Partner with Enterprise Sales to tailor campaigns that win C-suite buyers and shorten sales cycles.
  • Use account insights and performance data to steer strategy and demonstrate impact.

Job Description

Responsibilities

  • Lead and execute strategic ABM and Pursuit Marketing programmes for high-value enterprise accounts.
  • Partner with Enterprise Sales teams to develop bespoke campaigns that accelerate pipeline and support complex sales cycles.
  • Create compelling messaging and integrated marketing campaigns tailored to strategic accounts.
  • Use account insights, intent data and performance metrics to shape marketing strategy and measure success.
  • Manage external agencies and campaign budgets to deliver high-quality programmes.
  • Support executive events, customer experiences and flagship marketing initiatives across the UK & Ireland.

Requirements

  • Proven experience delivering Account-Based Marketing (ABM) or Pursuit Marketing programmes for enterprise customers.
  • A background in B2B technology or SaaS, with experience marketing complex software or technology solutions.
  • Experience creating strategic marketing campaigns that support enterprise sales and engage C-suite and senior decision-makers.
  • The confidence to influence and build trusted relationships with senior stakeholders, including Sales Leaders, Account Executives and executive leadership.
Principle logo

Principle

We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in experience design, brand transformation and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-eight years, we have partnered with many of the world’s leading brands to drive change and build growth.

Founded in 1987
Huddersfield, England, GBR
400 employees (45 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
38.1%
Direct
47.1%
Referral
7.4%
Social
6.1%
Paid
1%

Headcount Trend

Current headcount: ~400

Marketing Team

Marketing Team Size
18 (5% of company)
Median Career Experience
14.5 years
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
1