Responsibilities

• Energize X-Sport opportunities as a Culture Mover; driving programming, community access, campaign protagonists, and amplification. Some relationships evolve into global voices, brand ambassadors, long-term collaborators, or future franchises.
• Build and nurture strategic relationships with culture movers, agitators, and originators across fashion, streetwear, and sport; keeping them close to Jordan Brand developments and partnership opportunities, with brand representation protocols upheld throughout.
• Take a bottoms-up approach to identify the designers, artists, creative thinkers, and retailers shaping our consumer in real time.
• Create moments, platforms, and spaces that bring Agitators and Culture Movers together; through the lens of White Spaces (Fashion, Streetwear, Design, Music, Art) or X-Sport narratives.
• Drive an impactful seeding offense; servicing our Culture Mover network to build product desirability across Agitator, Originator, and Mainstream consumers on key Jordan footwear and apparel priorities.
• Mine sub-cultural intelligence from Culture Mover and Agitator communities; surfacing trends before they hit traditional research, and feeding consumer muses, product design, retail experience, and marketing strategy.
• Organize and manage assigned projects and events, serving as community liaison; connecting Jordan employees and partners with the insight and intelligence that bridges brand strategy and culture.

Requirements

• Fluency in English required
• Deep passion for fashion, streetwear, sport, art, music, and both subculture and pop culture
• Good knowledge of Keynote and social media applications including Instagram, Snapchat, and TikTok
• Proven track record of developing and executing breakthrough cultural marketing campaigns
• Established network of relationships with influential cultural catalysts in London (music, fashion, art, design) and clear ability to translate these into mutually beneficial partnerships
• Strategic expertise in creating and implementing energy marketing initiatives that drive measurable impact
• Demonstrated success in building and managing high-impact cultural partnerships
• Exceptional project management skills with experience leading cross-functional teams
• Deep understanding of London's youth culture movements and their commercial application
• Understanding of Jordan Brand's unique history and heritage in basketball culture

Preferred

• Experience in relationship management, PR, retail, or digital roles within brand marketing, advertising, or production agencies (preferred but not required)

Benefits

• NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development.